Brand identity · E-commerce · Development

Brands and stores that feel premium from the first click.

I design the identity, build the store and write the code behind it, with the same care in every part. For businesses that want to be taken seriously, in Brazil and abroad.

Miau Atelier
OBSIDIAN, The Origin
Miau Atelier brand board
Woven Cattail Cat Tree
Services

Three disciplines, one standard.

Hire one of them or the whole project, from brand to a live store.

01

Brand identity

Naming, logo and a complete visual system, with written guidelines so the brand can grow without losing consistency.

  • Naming and positioning
  • Logo, monogram and badge
  • Palette, typography and voice
  • Brand reference and applications

Quoted per project

02

E-commerce

A complete store, ready to sell: platform, payments, a curated catalog and product photography in your brand style.

  • Shopify or a custom Next.js storefront
  • Stripe payments in USD and other currencies
  • AI-directed editorial product photos
  • Domain, email and Google Shopping

Quoted per project

03

Custom development

Websites, systems and automations built around your process, not the other way around. Clean, documented code you own.

  • Websites and landing pages
  • Web systems with backend and database
  • Automations, integrations and AI agents
  • React Native mobile apps

Quoted per project

Projects are quoted in USD after a short conversation about scope and timeline.

Selected work

From branding to code.

OBSIDIAN, The Origin
Brand identity

OBSIDIAN, The Origin

A complete identity for a premium brownie brand: naming, logo, black and gold palette, typography and positioning copy.

Applied AI · live demo

Triage Desk

AI support triage for D2C brands: a Claude agent reads each message, checks the order and the brand’s policies and drafts the reply for the team to approve. Supabase with RLS, n8n and Next.js.

Open the demo
Deep learning · MBA USP/Esalq

Cardiovascular risk from retinal images

A deep learning pipeline that reads retinal photos to estimate the arteriolar-to-venular ratio, a cardiovascular risk marker. A trained optic disc detector cut the center error from 358 to 11 px. Thesis graded 9/10.

View on GitHub
Web product

NAMMAN

A Next.js app that runs only in the browser and syncs Neural Amp Modeler profiles from the TONE3000 API to the user’s disk: OAuth with PKCE, the File System Access API and throttled bulk downloads, with no server.

Open the app
Healthcare · in production

EyeConnect

A teleophthalmology platform where I was the main developer in 2023 and 2024: a Raspberry Pi DICOM gateway at clinics, OCR exam intake for 14 devices and structured reports.

Professional work

Data, systems and AI at Bizpoke

At Bizpoke Soluções em Software since 2021: geospatial analyses and dashboards for Aegea, one of the largest sanitation groups in Brazil; the rewrite of ISPDrive, a storage SaaS for internet providers; the DOMO field app for Equatorial Energia; and nine Claude Code skills the team uses across 13 projects.

Process

Clear from start to finish.

  1. 01

    Conversation

    I learn about the business, the audience and the goal. No commitment.

  2. 02

    Direction

    A proposal with scope, references, timeline and price agreed before any work starts.

  3. 03

    Build

    Work with regular checkpoints, so you see the project take shape.

  4. 04

    Launch

    Delivery, publishing and a round of adjustments included.

About

Software engineering with a designer’s eye.

  • Software engineer
  • MBA, USP/Esalq
  • Python · TypeScript · React · Next.js
  • Claude Code · MCP · n8n
  • Supabase · FastAPI
  • Shopify · Stripe
View full CV

I am João Vitor Bermal Santaniello, a software engineer with an MBA in Software Engineering from USP/Esalq, shipping production software since 2020. Day to day I build data systems, dashboards, web platforms and automations for water, energy, healthcare and telecom companies, and I now work AI-first with Claude Code, reviewing everything it writes.

I am also a musician with a background in interface design. That combination changes the result: a brand designed with the rigor of a digital product, and a store built by someone who designs the experience, not only the code.

Let’s build something worth showing.

Tell me what you want to create. I reply within one business day with the next steps.