Brand identity · E-commerce · Development

Brands and stores that feel premium from the first click.

I design the identity, build the store and write the code behind it, with the same care in every part. For businesses that want to be taken seriously, in Brazil and abroad.

Miau Atelier
OBSIDIAN, The Origin
Miau Atelier brand board
Woven Cattail Cat Tree
Services

Three disciplines, one standard.

Hire one of them or the whole project, from brand to a live store.

01

Brand identity

Naming, logo and a complete visual system, with written guidelines so the brand can grow without losing consistency.

  • Naming and positioning
  • Logo, monogram and badge
  • Palette, typography and voice
  • Brand reference and applications

Quoted per project

02

E-commerce

A complete store, ready to sell: platform, payments, a curated catalog and product photography in your brand style.

  • Shopify or a custom Next.js storefront
  • Stripe payments in USD and other currencies
  • AI-directed editorial product photos
  • Domain, email and Google Shopping

Quoted per project

03

Custom development

Websites, systems and automations built around your process, not the other way around. Clean, documented code you own.

  • Websites and landing pages
  • Web systems with backend and database
  • Automations and API integrations
  • React Native mobile apps

Quoted per project

Projects are quoted in USD after a short conversation about scope and timeline.

Selected work

From branding to code.

OBSIDIAN, The Origin
Brand identity

OBSIDIAN, The Origin

A complete identity for a premium brownie brand: naming, logo, black and gold palette, typography and positioning copy.

Web product

NAMMAN

A live app that runs entirely in the browser and syncs amp profiles to the user’s computer, with secure sign-in and no server.

Open the app
Computer vision · MBA USP/Esalq

Risco cardiovascular por imagem

A pipeline that analyzes retinal photos to estimate cardiovascular risk automatically. Graded 9 out of 10 as a capstone project.

View on GitHub
Professional work

Dados e geoprocessamento

Since 2021, dashboards, automations and data systems for large water and energy utilities, at Bizpoke Soluções em Software.

Process

Clear from start to finish.

  1. 01

    Conversation

    I learn about the business, the audience and the goal. No commitment.

  2. 02

    Direction

    A proposal with scope, references, timeline and price agreed before any work starts.

  3. 03

    Build

    Work with regular checkpoints, so you see the project take shape.

  4. 04

    Launch

    Delivery, publishing and a round of adjustments included.

About

Software engineering with a designer’s eye.

  • Software engineer
  • MBA, USP/Esalq
  • Python · TypeScript · React · Next.js
  • Shopify · Stripe
View full CV

I am João Vitor Bermal Santaniello, a software engineer since 2021 with an MBA in Software Engineering from USP/Esalq. Day to day, I build data systems, dashboards and automations for large water and energy utilities in Brazil.

I am also a musician with a background in interface design. That combination changes the result: a brand designed with the rigor of a digital product, and a store built by someone who designs the experience, not only the code.

Let’s build something worth showing.

Tell me what you want to create. I reply within one business day with the next steps.